Korean culture is diverse and rich in history and tradition, expressed through various forms such as art, food, clothing, music, and dance.

For example, traditional Korean music, also known as "gugak," is a beautiful form of art in itself. This music is created using unique instruments such as the gayageum, haegeum, and buk. Traditional performances like samulnori and pansori are also considered significant art forms.

In addition, traditional Korean art emphasizes the harmony between nature and humanity. Calligraphy and pottery made using hanji, a traditional Korean paper, display delicate yet elegant beauty, reflecting a unique aesthetic.

Korean cuisine is also quite special. Dishes like kimchi, bulgogi, and bibimbap are globally renowned for their taste. Traditional beverages such as tea and soy milk are also being introduced internationally.

Lastly, hanbok, the traditional Korean clothing, is a key element of Korean culture. This beautiful and elegant attire is designed with various colors and patterns and is typically worn on special occasions or festivals.

With these diverse and unique elements, Korean culture continues to attract great interest worldwide and is continuously evolving. The BM CREATE IT Cultural Foundation strives to preserve, develop, and fuse these elements with modern trends, ensuring that Korean culture shines brightly on the global stage for many years to come.

Digital Content Promotion: The internet and social media are vital tools for global communication. Therefore, by utilizing Korean-language websites, social media pages, and YouTube channels, we widely promote and share information and content related to Korean culture, increasing accessibility for interested audiences. Additionally, through regular support to UNICEF, we share hope and courage with people around the world.

The BM CREATE IT Cultural Foundation focuses on fostering the growth of Korean culture in the United States by considering and developing the following elements:

1. Cultural Exchange Programs: We develop and support various programs that introduce and promote Korean culture. For example, we organize workshops and performances featuring traditional music, dance, and cuisine, as well as host Korean cultural experience events. These efforts aim to showcase the beauty and uniqueness of Korean culture to American audiences.

2. Language Education: We promote Korean language education to enhance Americans' understanding of the Korean language and culture. Through BM ACADEMY, we offer Korean language courses, allowing students to explore and appreciate Korean cultural works using Korean learning materials.

3. Collaboration in Arts and Entertainment: With the global popularity of Hallyu (the Korean Wave), including K-pop and K-dramas, we aim to strengthen collaboration and exchange with the U.S., providing Korean artists and creators with opportunities to succeed in the American market.

4. Cultural Events and Festivals: We organize various cultural events and festivals in major cities, such as Korean food festivals, K-pop concerts, and traditional clothing fashion shows. These events engage and attract the public, enhancing their experience and understanding of Korean culture.

These elements will serve as pathways for expanding the recognition and appreciation of Korean culture in the United States. By partnering with the BM CREATE IT Cultural Foundation, there are numerous opportunities and possibilities to grow through creative approaches.

There are various elements that inspire the dream of Korean culture in the United States.

Arts and Entertainment Industry

The Korean Wave (**Hallyu**) has already gained significant popularity in the U.S. Through Korean music, dramas, films, and fashion, individuals can unleash their creativity and pursue their dreams in the fields they are passionate about. We provide opportunities for people to collaborate with talented Korean producers, actors, directors, and fashion designers to create new content in the U.S. and expand their careers.

Language and Cultural Education

Knowledge and understanding of the Korean language and culture can open up new opportunities in the U.S. By promoting Korean language learning and cultural education, we create jobs for second-generation Korean-Americans, including Korean translation/interpretation services and cultural guides. These efforts help preserve the Korean language and culture, while facilitating connections and exchanges between the U.S. and Korea, fostering growth and development.

To establish and expand Korean culture in the United States, the BM Create it Cultural Foundation focuses on the following strategies:

1. Cultural Education and Program Development: To enhance understanding of Korean culture, we develop and offer educational programs at BM Academy and BMC Cultural Center. Programs such as Korean language schools, traditional music and dance workshops, and cooking classes provide second-generation Korean-Americans with hands-on opportunities to participate and experience Korean culture directly.

2. Hosting Cultural Events and Performances: We aim to showcase the beauty and uniqueness of Korean culture to interested audiences by hosting performances and festivals featuring Korean art, music, and dance. Through events like K-pop concerts, traditional clothing fashion shows, and film screenings, we actively promote Korean culture in various forms.

3. Strengthening Collaboration and Exchange: We engage in cultural promotion and exchange activities by collaborating with Korean organizations and related institutions in the U.S. Through community events and initiatives like the Brunch Market support project for small Korean businesses, we strive to foster mutual benefit and increase American interest and understanding of Korean culture.

4. Producing and Promoting Digital Content: Utilizing the accessibility of the internet and social media, we share a wide range of information and resources related to Korean culture through video content, websites, and blogs. This approach increases visibility and engagement with Korean culture on a broader scale.

5. Building Local Partnerships: We consider it important to form partnerships with local arts organizations, universities, and nonprofit groups to collaborate on projects. By combining strengths through continuous exchanges and collaborations, we aim to create a greater impact together.

6. Utilizing Media and Press: By publishing our own Brunch Magazine and providing articles or press releases, we create opportunities for visibility and use it as part of our marketing strategy. Successfully coordinating interviews with well-known interviewers allows us to bridge the communication between Korea and the U.S.

Through these strategies, from everyday activities to large-scale events, we continually explore ways to build and promote Korean culture. With organized plans and effective execution, we aim to achieve sustained growth and development, resulting in a significant and positive influence over time.

The term refers to the act of reinterpreting or expressing a subject or theme according to one's personal preferences and style. BM CREATE IT Cultural Foundation combines or transforms elements unique to Korean fashion, interior design, and art in a distinctive way to create new styles or concepts.

Based on the framework of Korean culture, the foundation emphasizes creativity and individuality while maintaining traditional patterns and rules, blending them with modern perspectives and ideas. By highlighting the expressive methods of Koreans, the foundation strives to produce outcomes that are distinct and original, setting them apart from other cultures.